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Strategic internet marketing involves the coordinated and aligned use of internet communications, internet marketing methods and online tools to achieve strategic business objectives such as lead generation, market penetration and revenue growth. These 5 commandments will help you focus your business resources and deploy them in the most cost-effective way to achieve your intended results while minimizing waste of time, money, and effort.
Here are the 5 commandments of strategic internet marketing:
During Barack Obama's historic run for the office of President of The United States, his campaign masterfully selected a core strategic message and stuck to it. From his speeches, to the title on the lectern, and up to the wording and color scheme of the campaign websites, everything was designed to reinforce the central message of the campaign, which was "Change we can believe in". While some competitors like John McCain vacillated between being the "experience" candidate and the "maverick" candidate, Barack Obama's team kept his positioning constant.
The large scale integrated planning reflected by that presidential campaign is worth emulating for any strategic marketing campaign. You must identify the core value proposition and persona you hope to present to the marketplace, and then integrate that message through every internet marketing channel or platform that you use. Fight the temptation to fall in love with the tools instead of your larger strategy.
One of my favorite shows on sports radio features a host who threatens to hang up prematurely on people who do not "have a take" -- his way of saying they do not have a point.
To leverage the internet for your business, you must develop a content curriculum. Whether you plan to create an authority content website, or you plan to engage actively on social media platforms, you have to be prepared to communicate authoritatively on issues that are relevant and important to your target marketplace or audience. Either that, or you must be prepared to be very entertaining.
Just having expertise in your line of business is not enough. You must deliver your content into systems that can draw website traffic to you. One of my favorite ways to do this is through Search engine optimized content sites.
After attracting website visitors, you need to have a way to capture their information so that you can stay in touch with them. Having a simple email capture form is a must-have for every strategic internet marketing effort. Your chances of generating any clients from the internet diminish greatly if you have no way to capture web visitor information.
Engagement in this context, means maintaining constant communication. Whether you use videos, tele-seminars or email newsletters, frequently communicating with prospects, clients and referral centers is necessary for gaining maximum leverage from all your online efforts.
When you have built trust in this way, don't be afraid to sell. Let them know what valuable products or services you have for them. Always do this within the conversational context you have already established.
One of the most effective ways to accelerate your success online is to recruit affiliates or higher level partners (often known as "super affiliates") to spread the word about you, your products or your services.
You can do this by creating informational products with high enough profit margins that you can offer an incentive to affiliates who successfully sell your products. When combined with a list-building effort, this powerful strategy can help you recruit and retain affiliates who have a "self-interested" motive for marketing your products and services.
The internet does such a good job of fragmenting your customers that you need to have a presence in as many platforms and websites as possible. This is particularly true of social media marketing efforts. One of the best ways to leverage the internet for business growth is to syndicate your content such that your content is reproduced automatically (and shared by other web publishers) whenever you publish content online.
One excellent way to do this is through publishing articles to article directories like EzineArticles.com (where email newsletter publishers can find them for reprinting), and syndicating your videos through tools like Video syndication tools like TubeMogul.
The internet is a paradise for a bootstrapping entrepreneur. A bootstrapper is an entrepreneur who finds ways to achieve business objectives without resorting to conventional borrowing or selling off chunks of their equity to investors.
Decide to extract maximum leverage for your business out of all the free tools and platforms currently available online. Powerful (and free) platforms like YouTube and Facebook give you so many options to get your marketing message out. Other tools like TubeMogul.com, Ping.fm, and OnlyWire.com can help you syndicate your content to many different websites at once.
You can also leverage the internet to connect yourself or your associates with powerful players in your industry or with potential strategic partners.
My advice to you is that you read and re-read these 5 commandments, and then think carefully about how you can apply them to your strategic internet marketing plan to get more leads, make more sales, gain influence and increase your profits.
Gogo Erekosima leads the Denver Business Consulting experts at Idea Age Consulting. Visit the website where you will receive the business growth content to grow your business fast.
If you are a solopreneur, he recommends the best internet business education package out there.
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