Business Growth and Marketing Survey

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Answering these questions will help us prepare for a productive first meeting with you. We look forward to discussing your business goals and strategy.

Please note that all fields followed by an asterisk must be filled in.
First Name*
Last Name*
E-mail Address*
Street Address
City
State/Prov
Zip/Postal Code
Country*
Business Phone*
Position/Title
What are your goals for your business over the next 6 months? (include as much detail as possible, such as revenue growth, number of clients, etc.)
Why do your current clients do business with you instead of your competition?
Why should prospects who are considering you do business with you instead of anyone else?
As clearly as possible, describe your ideal target customer.
What are the distinct number of products and profit centers you have in your business? Briefly describe them.
How many leads do you get per month from your web marketing efforts?
How much are you currently spending on web marketing and advertising?
What marketing tactics are you currently using? (Check any that apply)
Website
Blog
Email Marketing
Email Newsletters
Social Media Marketing
Article Marketing
Video Marketing
Virtual Events (Webinars/Teleseminars)
Workshops/Seminars
Pay Per Click
Search Engine Optimization
Traditional Advertising
Text Messaging/Mobile Marketing
Strategic Partnerships/Alliances
Affiliate Marketing
Referral Marketing
Continuity Membership Programs
Information Publishing & Info Products
Press Releases
TV Advertising
Radio Advertising
Direct Mail
Yellow Pages/Newspaper Ads
Co-marketed Coupons
Other
How many visitors (not hits) is your website getting per month?
If you are capturing emails how many emails do you have on your list?
Is your email list segmented into categories?
Yes
No
Which Social Media sites and tactics are you currently using? (Check any that apply)
Do not have time
Twitter
Facebook
LinkedIn
YouTube
MySpace
Social Bookmarking
Other social networks
How many monthly leads are you getting from your Social Media Marketing efforts?
Do you consider your current website design to have a quality that makes you immediately stand out from your competition within the first 3 seconds?
Yes
No
Are you happy with your current website design and conversion tactics?
Yes
No
Please check all the web conversion tactics you are using or are familiar with
Social Proof (name recognition)
Social Trust
Call to action
Free informational offers
Unique Selling Proposition
General list building tactics
Describe your sales process and include any automation you currently have in place.
On average, how many times do you follow up with your new leads?
How do you follow up with your leads?
Automated email responder
Direct Mail
Personal Email
Telephone
Fax
Social Media
What percentage of leads convert into sales?
Are you happy with your current follow up process?
Yes
No
Do you have a web marketing strategy/plan?
Yes
No
Have you clearly defined your target web audience?
Yes
No
Are you currently performing monthly analysis of your conversion tactics? (looking at analytics, split testing, usability studies, etc.)
Yes
No
Are you tracking your web marketing conversion percentages?
Yes
No
Do you have a USP (unique selling proposition) for your web prospects?
Yes
No
Do you have a 6 or 12 month web marketing calendar that is tied to your marketing strategy?
Yes
No
What industry are you in?
Number of Employees
Number of years in business
What are your current gross revenues?
What is your average customer value (year 1)?
What is your average conversion rate percentage? (percentage of leads that convert into sales)
How many transactions do you average monthly?
What is your average transaction price?

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