Hidden Marketing Assets (HMA) Consulting
Grow Your Business Faster, Without Typical Advertising Costs!!
What if you could grow your business by 10,15, even 25 percent?
What if we harvested profits currently hidden in your business?
You can with the unique Hidden Marketing Assets (HMA) System. A step-by-step
set of processes married to a difference-making philosophy for growing small
and mid-sized businesses.
About The Hidden Marketing Assets System
The Hidden Marketing Assets System was developed by top marketing consultant Richard
Johnson, by marrying the concepts of lean thinking (from the world of manufacturing) with
the multi-pillar marketing philosophies of one of the world's true marketing geniuses,
It is a completely counter-intuitive and unique system, purpose-built for the needs
of small and mid-sized business owners like you, and fitting perfectly into your fast-paced,
By applying our own proprietary systems of Asset based coaching for executives and owners,
as well as other proprietary tools for appreciative inquiry, and direct marketing, we
have perfected the results many of our clients get out of their marketing.
HOW IT WORKS - STEP #1
We begin with a Growth Marketing Deep Dive
- a roughly 60 to 90 minute analysis of
your strategy, sales, marketing, business model and performance factors - in an all out
search for hidden marketing assets and your unique selling points.
Depending on the exact history of your business and the nature of your industry, this
Deep Dive may also include our unique tools for mining assets of your personal brand. For example,
if you own a professional services firm, and its brand is heavily tied to your personal
brand, we will apply a unique set of in-house tools (such as the S.H.E.L.L. audit) to mine hidden marketing assets from
your personal brand and story as well.
HOW IT WORKS - STEP #2
After your unique areas of hidden business advantage and marketing leverage are identified,
we weave these into a comprehensive, mutually-reinforcing, marketing system. So that your
marketing continues to work for you - 24 hours a day, 7 days a week. Just like the processes
in a great production system.
In today's hyper-competitive business environment,
Consistent Revenue Growth and Profits Are Difficult To Find Without A
Unique or Differentiating Value Proposition
We provide you with a complete and customized roadmap for building a Lean Marketing System
on the back of your unique hidden assets.
HOW IT WORKS - STEP #3
Over the next few weeks and months, we implement processes and tools in your business
that accomplish the following:
- Identify (or uncover) Your Unique Sales Proposition
- Map & Improve Your Marketing Processes, Sales Funnels & Sequences
- Develop/Improve Core Sales Presentation & Integrate USP
- Sales Training - Sales Scripting, Benchmarking and Management Systems
- Install Point of Sale Profit Maximizers - Offline retail or Online
- Develop or Maximize Marketing Database
- Build Relationship Marketing Strategy,System & Content - print/e-newsletter
- Set up Revenue Marketing Systems - membership, subscriptions & cashflow programs
- Implement Joint Ventures, Strategic Alliances, Coop Marketing & Endorsements
- Review & Current Advertising, improve performance, reduce costs
- Implement Thought Leader Marketing Strategies - Webinar, Seminar & Specialty Media
- "Attract Customers" with Web Systems - Website, SEO, Social Content & Email
- Orchestrate Closely Aligned & Commonsensical PR & Media Marketing Strategies
- Develop Content Marketing For Leads, Clients and Sales Growth
- Link System With Our Unique 4P Strategic Planning & Branding
- Communicate Brand with Story-Based Marketing & Leadership
The best business consultants are experts at employing systematic problem-solving
processes to solve problems. They combine strategic, tactical, operational and
psychological lessons to innovate new solutions, applying their creativity to adaptively
solve new problems.
HIDDEN MARKETING ASSETS
If you have been in business for 3 to 5 years, with revenues of
$500,000 to $1 million or more, you may qualify for the
Hidden Marketing Assets Consulting program.
Contact us here to apply for the HMA program, or for other programs besides Hidden
Marketing Assets Consulting Services.