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Easy Teleseminar Audio Product Creation
by Gogo Erekosima
(Idea Age Consulting, Denver Colorado)
Developing and launching teleseminars (& webinars) is one way to monetize your relationship with an online marketplace, while building your online brand, and your business. By converting audience attention into a a narrowly focused event, you have the option to provoke a sales inquiry, or you could build a profit center by charging for access to the teleseminar or webinar event.
Building An Online Income
There are many, many ways to create an online income. Some of these involve acting as an intermediary between buyers and producers/manufacturers - affiliate marketing, drop shipping e-commerce, etc.
You can also develop an income-generating platform by creating a platform from which advertisers can reach your audience online (high traffic websites, or an e-zine with a large subscriber base), or you can create and market your own information products.
The advantage of creating your own information product is that you can create greater differentiation, enjoy higher profit margins, attract subscribers to your email database, and gain the cooperation of affiliates and joint venture partners.
Creating Audio Information Products
Although there are many ways to create valuable information products, one quick and easy method is to record a tele-seminar, package it for sale online as a downloadable mp3 audio, or sell it as a high value CD delivered by mail to buyers.
The first step in the creation of your product is to identify a hungry market with a desperate need that can be solved by more information. There are numerous such niches in both B2B (business to business) and B2C (business to consumer) categories. As an example, I recently came across an online membership program charging hundreds of dollars a month for a compilation of audio downloads targeted at sub-specialty medical professionals.
The next step in creating your hot audio product is to determine a high-value topic(within your broader theme) for your tele-seminar. You can accomplish this by researching the books and programs targeted at that market, and scanning through online conversations taking place among members of that target audience.
Identify what people are complaining about, or asking about in blogs, forums, social networking groups, and "influencer" websites. Check out association websites for conference keynote and breakout session topics, and check the table of contents in the best selling books for the kinds of questions you can get answered.
Then it's time to bring in an expert by scanning through book websites like lulu.com, amazon.com, and others, and then contacting them for an interview. You can also go to association websites to find your experts.
If you are dealing with a consumer product, you can bring in a business owner interested in targeting that market, or go to a website like RTIR.com.
Recording Your Teleseminar
I primarily use 2 services to record my interviews. One is a premium service at Instant Teleseminars, and the other is a free service at freeconferencecalling.com. Ocassionally, I also use Blog Talk Radio as well(particularly with my consulting clients). I like it because it both the free and premium plans allow me to create a free downloadable audio, and to embed an audioplayer on any html page.
If you can help it, make sure that you avoid using VOIP (voice over internet protocol) phone services like Vonage for your teleseminars, because some of teleseminar or conference calling providers may have quality issues on them. From my personal experience, I've also found that your recordings may suffer intermittent loss of audio if you risk using a cordless phone or cell phone.
Turning Recording Into Audio Information Product
You can maintain a high product value for your audios by getting them professionally edited, and adding voice overs, and music clips. Get some royalty free music from any one of a dozen websites online, and then hire someone to edit your audio from outsourcing websites like vworker.com, guru.com, freelancer.com, or craigslist.
When you have your finished audio, you can make them available as downloadable product to your clients and online subscribers, or you can convert it to CD with an outsourced fulfillment house. I definitely do not recommend investing in equipment to burn and label your CDs from home, unless you are prepared to dedicate the time, energy, and money to properly fulfill customer expectations (and you expect an evenly high volume of orders over time).
Instead, you can fulfill your audio products using an established order fulfillment company like vervante or a excellent DIY fulfillment service like Kunaki.
I particularly like Kunaki for affordable CD & DVD duplication. It's a very nifty site which allows you to upload your audio, choose (or upload) a cover design, and automatically fulfill CDs to your customers. If you want to be successful online, audio product creation is a great path to creating a great income, or a brand-building asset.
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