Just released! Special Video reveals the truth about Mobile Marketing.
Welcome to our site Blog and Updates page. This page works much like a stand alone blog. It will show you all our latest updates, news and new information showing you the most recent changes first. So please take your time and dig through all the great new small business consulting information.
Omnichannel marketing...is it multichannel marketing dressed up in new buzzword trappings? It turns out the answer is no! From the developments in the world of offline and online retailing, new developments in digital, and the newly empowered and fast-moving customer (consumer) have resulted in...
Last year, Fast Company undertook an impressive series of articles covering the so-called Flux Generation. It illustrated, for me, the phenomena that typify
How to differentiate your business so that you standout in any industry sector, niche segment, vertical, or your competition. Product, services, and brands can all be sufficiently differentiated with my 4P strategy, planning and branding framework.
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Some of my favorite VCs and startup business advisors have built a large following by pointing out some of the ways the small firms can beat big business
Over the last 2 months, I've taken a second look at my personal portfolio of abilities as they relate to business-building and business growth. My biggest
Hidden marketing assets (HMA) consulting services from Idea Age Consulting include Small Business Consulting, Marketing Consulting, Business Growth Consulting and Business Development, USP Consulting, Social Media & Search Engine Optimization(SEO).
Coaching services and programs from Idea Age Consulting include USP Differentiation and Branding, Content Marketing, Hidden Marketing Assets, Executive Coaching and Business Strategy Coaching. Tactical Coaching services include - LinkedIn coaching, SEO advisory, YouTube marketing, and more.
Quality green screen videos (via green chroma key editing), have become the de facto tool of choice for B2B social media and online marketing pros seeking to leverage YouTube and other online video marketing platforms.
I came across an interesting bit of information, that one of Airbnb's customers lost in a court ruling.
Potentially scary stuff if you rent out your NYC apartment with Airbnb.
It had me thinking about the tightrope of strategic business risks that many eventually-successful startups straddle on their way to success.
When the startup success story of Youtube is told, nobody seems to remember that they may have been wiped out at almost anytime in their early years if Sony, Disney and other content producers had reacted early enough (or over-reacted) with lawsuits and copyright violation injunctions.
They could have been Napster'd.
As it turns out, competitors waited long enough, Youtube gained momentum, married into the deep pockets of Google, and now the unit continues to thrive.
In "The Click Moment", the author makes the case for randomness in determining why some companies reach outlier levels of success while others fail. I can't help but thinking this might be a classic case. In the meantime, you might want to say an entrepreneur's prayer for the ever resourceful fellas at airbnb.
Just makes me wonder.
Continue the conversation:
Architecture firm marketing advice, precisely for independent architects and others in A,E,C & D (Architectural, Engineering, Construction & Design practice. Shape your strategic planning and business development around where market is going - sustainability, building information modeling (BIM). Let the big boys stay in the direction that won them awards
Marketing on social media websites isn't a one-step challenge simply setting up profiles on Twitter, Facebook, LinkedIn, Pinterest or Google Plus won't be enough - effective marketers start with strategy and tie back to demand & revenue generation.
The Idea Age describes the next evolution of technological era that draws a straight line from the agrarian age (stone, bronze, iron) to the industrial
The word “commonsensical” recurs frequently in my consulting, speaking and writing. If you’ve been a client for any length of time or if you’re a frequent
One of the great strategic marketing practices one finds in well run service businesses is the constant tracking and monitoring of both "lagging" and "leading" indicators of business performance.
In other words, some business owners are able to tell how well they have done, and how well the business is likely to do based on current conditions within the business, or within its customer base.
One powerful "leading indicator" in the marketing system of a business that's trending up, is the rate of customer-generated business that comes in. If your business boasts a healthy rate of customer-generated business; of leads brought in through customer word of mouth, then you know you have good sailing ahead.
On the other hand, if your business is always struggling to get referrals, it is likely that something is wrong with your business model, your messaging, your service execution, or all three.
Till next time.
Denver Consultant Gogo Erekosima is CEO and Lead Business & Marketing Strategist at Idea Age Consulting. His unconventional decision coaching for CEOs and business-growth minded...
Marketing & Business Managment articles for small business, professional services, internet entrepreneurs even mid-market executives in charge of business development and performance of larger units. The contributions include articles on selling, strategy, digital marketing, business models, management fads, trends and frameworks, business success, entrepreneurship, and buyer psychology.
The business model design tips referenced in this article cover 4 crucial areas for business success. With the popularity of Business model generation by Osterwalder, innovation in this area has become a standard part of entrepreneurial education and executive training. However, some things deserve greater emphasis.
Examining spiritual capital through the window of classical economic definitions of the
In this video from Jeff Bezos, founder of Amazon.com, he shares 4 lessons he has learned, the purchase of Zappos, and inspiring stories - ones that entrepreneurs
I was just amazed as I listened to this speech. It was exactly what I'd tried (and largely failed) to articulate to a young relative of mine, as well as
Consider this definition of SEO the next time you try to answer the commonly asked question,
37Signals' Jason Fried is one of the founders whose business philosophies (and products) I admire. I find them commonsensical. And if you're one of my
These Business Videos (speeches and presentations) have contributed greatly to the value I deliver to our consulting clients. Some are related to our own Idea Age constructs and methodologies, others are management philosophies that are only now being highlighted for us.
Small Business Consulting Services & Small Business Marketing M.A.P. for Accelerated Business Growth!
This Denver seo company run by ROI-focused marketing consultants can handle - SEO copywriting, content marketing, Video SEO, local Denver video production, web design and all things internet marketing Colorado. We can assist you, or handle the implementaion.
Should all small business websites have capabilities like social sharing modules, visitor-content generation and direct response web site capture? Denver Business Consultant says...
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The Future of Online Business - watch out for these strategic online marketing changes. Will you know what to do when your cell phone swallows your house? (The so-called internet of things). These mobile marketing
Strategic internet marketing plans work best when the online customer market targeting, segmentation flow out of business strategy and then information keyword research, content strategies, and website and social media marketing strategies
An effective Strategic Internet Marketing Plan can save you from the confusion about how your small business or company should use social media, web sites, email marketing and everything that you have access to right now. Strategy, more than ever is the principal thing.
Our Denver SEO Resource Guide is part advice article bundle, SEO training seminar workshop guide, and directory of blogs, professionals, and consultants in the Colorado online marketing and web Internet traffic scene. We also serve Baltimore, Tampa, Phoenix and TX.
Managerial Decision-making, when improved company-wide will result in faster strategic implementation, and change readiness. Given todays business environment corporate leaders can see strategy become action faster when they install better decision habits.
Keyword Research mistakes are some of the worst website SEO mistakes you can make because they propate through your subsequent internet marketing efforts and kill the productivity of your online content strategies
These 5 Strategic internet marketing tips apply for social media, email marketing, website traffic generation and any other means by which a business tries to connect its e-business or digital strategy to its broader goals.
Search Engine Optimization Simplified. Denver SEO consultant insiststhat the geek term SEO shouldnt scare you. Here are a few internet visitor tips foryou. We serve Denver Colorado, Houston, Dallas, Austin TX, Tampa, FL, Phoenix, AZ,Balitmore Maryland (MD) DC & VA in workshops, seminars and training consultingsvcs.
33 minute video reveals the key things you need to know about mobile marketing for your business
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Learn more about Peter Brissette, Digital Marketing Dude who is a lead analyst and project manager with Idea Age Consulting
Learn the real keys to mobile marketing and how it can benefit your business.
Our Denver business consulting clients have spoken earnestly about the positive experiences they have had with our team of small business marketing experts.
The classic Strategic Marketing Process provides the template for how we work with all our clients, no matter whether you have come to us for our strategic business services or for one of our special projects
Our team of Denver business consultants handles small business growth needs in a completely different manner from the typical business consulting firm.